A unique blend of disruptive world events over the past few years has strained the supply chains of SMEs and MNCs. Businesses are under pressure from stakeholders to diversify their supply chains to weather the next uncontrollable event.
In today's digital age, creating customized digital experiences for international B2B buyers has become increasingly important for companies looking to stay competitive in the marketplace. Global B2B buyers have come to expect personalized experiences similar to those they receive as consumers, and companies must be able to meet these expectations to succeed. However, it doesn?t always make sense for companies to build ecommerce capabilities and to sell their products on their own website. Sometimes it is better to rely on your existing distributors and partners to do that for you. In this webinar we will discuss international best practices and share case studies of global B2B companies that have successfully created customized digital experiences for their buyers and in the process increased customer satisfaction, loyalty, and sales.
Global Executive Forum - The Shifting Global Landscape: The Growth Opportunity in the Americas and how Kentucky can Play a Role
Global dynamics have shifted and intensified with the COVID pandemic interrupting supply chain operation and reliability. The post-pandemic tensions between the US and China and the Russia - Ukraine conflict further complicating trade and commerce. Some are calling for the end of globalization, but the more likely path is a remapping of global trade and commerce that could create opportunities in the Americas region. This presentation will examine the global trends and the implications for the Americas and Latin America in particular can reveal how businesses can capitalize on the emerging business environment. Defining what countries are positioned to grow commerce, where trade is most advantaged and what capabilities are required for success in this new global business environment outlines how Kentucky and the Americas region are positioned for growth.