Doing Business In: VIETNAM

The U.S.-Vietnamese commercial relationship has grown since the United States lifted its trade embargo against Vietnam in 1994 and the two countries renewed diplomatic relations in 1995. The U.S. is now Vietnam’s largest export market and a major source of foreign direct investment, helping fuel Vietnam’s remarkable economic growth. The United States has also benefitted from stronger trade ties. Over the last 10 years, U.S. exports to Vietnam increased by 330% (U.S. Commercial Service).
 
With over 93 million consumers with a positive view towards the United States, Vietnam exhibits the demographics needed for continuous growth over the next twenty years.  U.S. export of agricultural products account for almost half of total exports to Vietnam, and the country remains a top-ten market for U.S. food and agricultural products.  Vietnam has the fastest-growing middle and affluent class in the region, with young consumers who are among the most optimistic in the world.  Over the past 30 years, Vietnam’s average economic growth rate of 5.5% has been second only to China in Asia. In 2017, Vietnam’s GDP growth was a remarkable 6.8% and 2017 marked the third consecutive year of +6% growth.
  
Please join the WTC-KY and our presenters from Sannam S4, Michael Green, Director of Government and Strategic Development and In-Country Personnel from the U.S. Commercial Service, as we lead you through the process of starting up or scaling up your business in the Vietnamese market during and post the COVID-19 period.

Does your company want to understand the current business landscape in Vietnam? Are there specific considerations given the COVID-19 outbreak that may impact your business? How can you either start your journey to access the Vietnam market or become more effective at doing business if you are already there?

The presentation Doing Business in Vietnam: Starting Up and Scaling Up will cover the following topics:

• Vietnam update and country overview
  • Geographic, historic, demographic and cultural context
  • COVID-19 response and implications
  • Vietnam’s economy and government initiatives
  • Utilizing resources and venture validation
• Routes-to-market to consider for starting up and the regulatory and practical implications of each
  • Incorporation
  • JVs and M&A
  • Local representation
  • Distribution
• Practical considerations for scaling up operations
  • Key tax and regulatory implications & compliance requirements
  • HR aspects for local talent acquisition and retention
  • Out-sourcing and in-sourcing considerations

The program will run from 9 to 11 am EST with a 10 minute break after the first hour with a Q&A sessions to close out the presentation.

Our Presenters:

• Michael Green, Director Government and Strategic Development, Sannam S4
  • Click here to read his full bio
• Ryan Hollowell, Acting Principal Commercial Officer, U.S. Consulate General in Ho Chi Minh City AND David Nufrio, Southeast Asia Trade Specialist, International Trade Administration in Washington, D.C.
  • Click here to read Ryan and David's bios

Our "Doing Business In" series is your primer to market entry with an expert who works in that country and can provide you with the ins and outs of developing your business operations. Whether you plan to work with a distributor or set up operations in country, the World Trade Center Kentucky has your needs in mind.

*This seminar is an approved STEP Grant reimbursement. If you have not applied for the STEP (State Trade and Export Promotion), please visit the Kentucky Export Initiative website for more information: Click here to learn more about the STEP Grant.