BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20200618T140000Z DTEND:20200618T150000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Trade Navigation Webinar Series: The Case for Influencer Marketing in a COVID World DESCRIPTION:Trade Navigation Series: The Case for International Influencer Marketing\n\nMarketing cannot cease to be\, even if your business is adversely affected by COVID-19. Influencer marketing is actually more important and effective in times like this\, and not just for consumer goods in the U.S.\, but for all businesses globally. Jason Falls\, author of the forthcoming book Winfluence: The Ultimate Guide to Powerful Influence Marketing\, and Director of Digital Strategy at Cornett in Lexington\, will explain why those influential to your customers are the best marketing partners right now. He'll also talk about the approach to influencers globally versus domestically to help empower you to influence your way through the COVID-19 era.\n\n\n\nWho will present this material?\n\nJason Falls\, author of the forthcoming book Winfluence: The Ultimate Guide to Powerful Influence Marketing\, and Director of Digital Strategy at Cornett in Lexington\n\n \n\n-- A copy of the presentation will be available after the webinar --\n\n\n\n*This workshop is an approved STEP Grant reimbursement. If you have not applied for the STEP (State Trade and Export Promotion)\, please visit the Kentucky Export Initiative website for more information: Click here to learn more about the STEP Grant. X-ALT-DESC;FMTTYPE=text/html:
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Trade Navigation Series: The Case for International Influencer Marketing

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Marketing cannot cease to be\, even if your business is adversely affected by COVID-19. Influencer marketing is actually more important and effective in times like this\, and not just for consumer goods in the U.S.\, but for all businesses globally. Jason Falls\, author of the forthcoming book Winfluence: The Ultimate Guide to Powerful Influence Marketing\, and Director of Digital Strategy at Cornett in Lexington\, will explain why those influential to your customers are the best marketing partners right now. He'\;ll also talk about the approach to influencers globally versus domestically to help empower you to influence your way through the COVID-19 era.
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\nWho will present this material?
\nJason Falls\, author of the forthcoming book Winfluence: The Ultimate Guide to Powerful Influence Marketing\, and Director of Digital Strategy at Cornett in Lexington
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\n-- A copy of the presentation will be available after the webinar --
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\n*This workshop is an approved STEP Grant reimbursement. If you have not applied for the STEP (State Trade and Export Promotion)\, please visit the Kentucky Export Initiative website for more information: \;Click here to learn more about the STEP Grant. LOCATION:Cicso Webex Webinar UID:e.9258.812 SEQUENCE:3 DTSTAMP:20260922T095450Z URL:https://business.wtcky.org/events/details/trade-navigation-webinar-series-the-case-for-influencer-marketing-in-a-covid-world-812 END:VEVENT END:VCALENDAR